Ratnakar Ojha, a celebrated Indian artist, is renowned for his vibrant use of colors and emotionally evocative figurative works. Born in 1957 in Keonjhar, Odisha, his paintings reflect the drama of his natural surroundings and the deep influence of his grandmother, blending traditional grace with modern expression.
Objective & Goals
The primary objective was to rebrand the website and leverage Meta ads to generate leads and drive conversions.
Strategy
Revamped the website to create a modern, visually appealing design that reflects the artist's unique style and brand identity.
Optimized Meta ads to target art enthusiasts and collectors, increasing awareness and driving traffic to the rebranded website.
Conducted audience research to refine ad targeting and improve conversion rates.
Highlighted Ratnakar Ojha’s signature artistic style in the website and ads to captivate potential buyers and collectors.
Leveraged analytics to track ad performance and continuously improve campaign strategies.
Competitive Analysis
An in-depth competitive analysis was conducted to study the online presence of other prominent Indian artists. This included analyzing their website designs, ad campaigns, and audience engagement strategies. Unique design elements and a targeted approach were implemented to differentiate Ratnakar Ojha’s online presence.
Result
Moved the site from a custom-built platform to Wix to achieve a more modern design, improved functionality, and enhanced user experience.
The rebranding and optimized Meta ad campaigns resulted in generating over 500+ qualified leads.
Successfully created a visually appealing and user-friendly website that effectively showcased Ratnakar Ojha’s artistic works.
