Drukmo Gyal, a Tibetan-born singer, travels around the world performing concerts and teaching Tibetan medicine therapies. Drukmo Gyal Dakini was born in the Northeastern part of Tibet into a yogi family, where mantra, yoga, and meditation were introduced to her at a young age.
Objective & Goal
The primary objectives were to develop a content strategy, redesign the website, and generate leads through Meta ads.
Strategy
Revamped the website with a modern design and user-friendly layout, reflecting Drukmo Gyal's global presence and artistic essence.
Created a comprehensive content strategy to highlight her music, Tibetan medicine teachings, and global events.
Optimized Meta ads to target relevant audiences, including individuals interested in Tibetan culture, traditional healing therapies, and global music events.
Focused on creating engaging visuals and ad copy to attract attention and drive ticket sales for events.
Leveraged analytics to track ad performance and optimize campaigns for better results.
Competitive Analysis
Analyzed websites of notable Tibetan and global artists, and other musicians in the traditional and world music genres, to identify trends and best practices.
Studied their online presence, content presentation, and audience engagement strategies to enhance Drukmo Gyal’s digital footprint.
Differentiated Drukmo Gyal’s website by emphasizing her dual role as a singer and teacher of Tibetan medicine, creating a unique blend of art and healing.
Result
Redesigned the entire website with a fresh content strategy to better showcase Drukmo Gyal’s offerings and global presence.
Successfully sold over 100 tickets for her events through the combined efforts of the new website and targeted Meta ad campaigns.
